Press Release – Eugene, Oregon – February 25, 2014

Tactics Boardshop is proud to announce the addition of Bend-area snowboarder Justin Norman to its snow team.

Justin is well recognized as a rising star in the Bend and Mt. Hood snowboarding scenes. Earlier this month he topped the podium at the U.S. Cellular Rail Jam at the Oregon Winterfest in Bend, Oregon. Justin spent much of the 2013 season compiling and producing video footage that showcases his raw talent and effortless style. He will continue his personal pursuit of competition and industry exposure, now with the backing of Eugene’s premier snow, skate and surf shop.

Justin Norman

Tactics isn’t alone in being impressed with Justin’s recent performances. Check out what some key industry publications are saying:

“Justin Norman is making moves this season, dropping edits on edits to showcase a smooth style and solid bag of tricks. Keep your eyes on this kid, he’s going places.” – Snowboard Mag

“Bend and Mt. Bachelor have already turned out plenty of snowboard superstars, so pay attention, because Justin Norman is in the next crop of people you’ll care about.” – YoBeat

Originally from Eugene, Justin moved to Bend during high school where he graduated from Summit High. He currently is attending Central Oregon Community College and OSU-Cascades with his sights set on an associate’s degree in culinary management and a bachelor’s degree in tourism and outdoor leadership.

“This summer I am planning to work as a grave digger at Windell’s Summer Camp, which will mark my 8th summer at Hood. Then I plan to travel, compete, film, and do work to ensure I have a fulfilling and progressive season,” Justin says. “I’m looking forward to a great season this year. Now that I’ll be finished with school in June, I can’t wait to push my snowboarding to the fullest with the help of Tactics and my other sponsors.”

Besides Tactics, Justin is sponsored by Amplid Snowboards and Bindings, Smith Optics, Neff Headwear and Gloves, BlackStrap Face Gear, Hydro Flask Water Bottles, Mt. Bachelor, Guayaki Yerba Mate and Jiberish Clothing.

Justin’s addition to the Tactics team reflects the company’s recent decision to expand its snow team profile to include more regionally recognized riders. While the team is expanding, Tactics remains focused on supporting talent that is close to home where direct personal relationships can benefit both the rider and the company.

Tactics Snow Team Manager Kyle Richner says Justin was clearly a good fit for the team from the first time the two met at Mt. Bachelor. “We could not be more stoked to have Justin join the team. He embraces everything we stand for at Tactics and absolutely kills it!”

To learn more about Justin, please visit his Tactics team page and personal bio.

About Tactics Boardshop

Founded in 1999, Tactics Boardshop is a privately held retailer located in Eugene, OR. Tactics specializes in snowboarding, skateboarding, surfing, men’s and women’s clothing, apparel accessories and footwear, with a single retail location in Eugene and shipping to all 50 states and 54 countries worldwide. The company is a reseller for more than 300 action sports brands of gear and related apparel, including Volcom, Burton, Nike, Vans, Adidas, RVCA, Billabong, Dakine, Nixon, Sector 9 and 686.

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Media Inquiries:

Jeremy Conant
Director of Marketing

Corporate Address:

PO Box 1473
Eugene, OR 97440
Physical Address:

375 W. 4th Ave.
Eugene, OR 97401