Hype Machine

Hype Machine

Brand Highlight: NOW Snowboarding

And NOW, another brand highlight. ESTABLISHED: 2010 COMPANY BIO: NOW is focused on creating innovative, relevant technologies for today’s snowboarders. We are a rider-owned company, dedicated to improving snowboarding through our products and our beliefs. NOW is the Winner of the prestigious 2012 ISPO award for our “Skate-tech” patented...
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Arbor Skateboards Liam Morgan Pro Model Coming Soon

Arbor Skateboards collaborated with their team rider Liam Morgan to create its first ever downhill pro-model. For the launch, Arbor is proud to debut its latest film featuring Liam Morgan. This new edit is a slice of the place, person, and performance level that took Liam pro and drove...
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Hype Machine

8FIVE2 x Nike SB Lunar Stefan Janoski Release Info

For its third collaboration, Nike SB has teamed up with 8FIVE2 skate shop in Hong Kong to release a limited Lunar Stefan Janoski Quickstrike. The black patent upper sits atop Lunarlon cushioning ensuring all-day wearability, which is perfect cause you’re probably not going to be skating these kicks. It’s...
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Nike SB Zoom Stefan Janoski Leather QS “Blue Croc”

One of the best selling silhouettes of the past decade gets a luxurious overhaul this Saturday, September 20th. Coming off the hype of the Premium Dunk Low ‘Beijing’ this past weekend, Nike SB is dropping the Stefan Janoski SB – QS Skate Shoes as a followup this Saturday. Look...
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Hype Machine

Coming Soon: Arbor Z-Twin Snowboard

Often times, progression requires reflection back to your roots. Arbor Snowboards was founded in Venice, CA where they still operate under the roof of the old Pacific Ocean Park Fun House. Since the 1960s, Venice has incubated some of the industry’s most legendary brands and personalities; diehards that introduced...
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