What We Do
Most of the earth’s natural systems and biodiversity are in a steady state of decline. Solutions to our environmental crisis must be multi-faceted and driven not only by a change in our personal choices and habits, but also by a shift in our economy and the underlying businesses that are the engine of our economic systems. Sustainability is the key concept that needs to become the heart of the relationship between the consumer and businesses. We care about what the world will look like seven generations from now. We hope to encourage sustainability in the broadest sense and seek to operate our business in a sustainable manner.
1% For The Planet®
1% For The Planet provides the motivation for any business - large or small - to donate at least 1% of their annual net revenues to environmental organizations worldwide. It is a huge commitment, but one that we believe is the right choice. Learn more about 1% For The Planet
Environmental Grants
We give at the grassroots level to innovative groups that make a difference. We fund activists who take strategic and sometimes radical steps to protect habitat, wilderness, and biodiversity. Each of our grant recipients receives a minimum of $1,000 and a maximum of $5,000. Learn more
The Conservation Alliance
The Conservation Alliance was founded in 1989, with the goal of encouraging companies in the outdoor industry to support 
environmental organizations in their efforts to protect threatened wildlands. To date the groups funded have saved over 34 million acres of wildlands and 14 dams have been either prevented or removed - all through grassroots community efforts. Learn more about the Conservation Alliance
