Do you give a damn about the natural environment and what’s happening to it?   See what companies in the snow/skate/surf world feel the same way you do and what  actions they are taking  to keep the planet green, the oceans blue, and the mountains snowy.

ARBOR

Arbor’s commitment to the natural environment is at the core of its being.   Right where it ought to be if you ask us.   One glance at how the company describes themselves and this is evident; “We started Arbor in 1995 convinced that there was a need for brands willing to take responsibility for the impact their products have on the environment. For us, time spent riding had always provided a direct understanding of what’s at stake. We all need clean air to skate, clean water to surf, and snow to ride. 

Rather than relying on a token eco-line as a cornerstone of their green claims, Arbor implements earth friendly fabrics throughout their collection of clothes.   Viscose from bamboo and organic cotton appear in every one of their garments in one combination or another, and they also use plant-based glues and water-based sanding sealers in their snow and skate board construction.

Arbor donates 5% of its profits to support environmental groups, namely reforestation work in Hawaii through the groups True Offsets and Rock’n Renew.

Our Take: Much of their environmental claims rely on the use of bamboo, and they haven’t joined 1% FTP which donates 1% of all sales- not just profits, which is usually a bigger chunk than 5% of profits…just sayin’.   All in all though they do a mighty fine job of holding it down on the eco-conscious snow/skate/surf tip.

BILLABONG

Design For Humanity is Billabong’s philanthropic arm and hosts a yearly get down that brings together music, art, and fashion for good times and a good cause.   Each year a social or environmental nonprofit is chosen as the recipient of the money raised.   Their ethos reads;

“Built upon Billabong’s philosophy of ˜Be the change you want in the world’, Design for Humanity is Billabong’s charitable division and challenges all of us to lead by example and make a difference in the world.

Design for Humanity allows Billabong to empower, encourage and promote awareness of environmental and humanitarian issues relevant to the youth of today through fundraising and promotions.   All activities are centered around a chosen charity and aim not only to benefit that cause, but to celebrate the environment, fashion, music, and art. 

Billabong has also been in collaboration with the World Wildlife Fund and the Southern African Sustainable Seafood Initiative (SASSI).

They have developed eco-supreme suede, which turns 10 used plastic bottles into boardshorts through pure alchemy.   Billabong estimates that up through June 30, 2010 they have diverted fourteen million plastic bottles from landfills and repurposed them into their eco-supreme suede fabric.

Billabong also has a range of eco product offerings which focus on lessened impact materials.

In 2005 the company began measuring its global carbon footprint.   Tracking and knowing their carbon footprint is a critical step towards being able to reduce that footprint and Billabong is working towards such ends by reporting to and working in conjunction with the Carbon Disclosure Project.

Our Take:   While the eco-supreme suede is a great eco-innovation, Design For Humanity takes an environmentally light approach and focuses more on art, music, and fashion.   Not knocking any of that, it’s just that we are talking about environmental efforts here.   We would like to see the industry big hitters like Billabong using their influence to affect the supply chain to implement more sustainable practices and source more sustainable materials.   They have also been slow to hire a Director of Sustainability.

Resources:

Transworld Business- Earth Day

ELEMENT

Element’s environmental efforts are focused around their Elemental Awareness nonprofit, and extend to their Conscious By Nature and Emerald Collection, and take action in their Make It Count and Rez tours.   Element provides kids invaluable interactions with the natural world through their wilderness skate camps, as well as their This Is My Element seminars and tours of company headquarters.

Elemental Awareness is designed to inspire and educate the youth to be conscious participants in their world.   According to Elemental Awareness themselves, their vision goes; “The mission of Elemental Awareness is to educate and inspire young people to develop self-esteem, social and environmental awareness and the tools to lead successful lives.   Elemental Awareness is founded upon the belief that a person can positively impact their world through an active involvement in their passions. By using our programs as the vehicle, we aim to encourage confidence and instill the realization that it is possible to be successful in life by doing what you love. 

The Emerald Collection of shoes and the Conscious by Nature  line of clothes utilize materials and manufacturing processes which are designed to diminish their toll on the natural world while providing the best looking and best performing products out there.

Don’t forget to check right here at tactics.com for  Emerald Collection and and Conscious By Nature products.

More information about the Make It Count and the Rez Tours can be found at www.elementalawareness.org and also check out www.thisismyelement.com

Our take:   Their outreach programs kill it,  and they have been continuing to  introduce more environmentally friendly materials across their product line.   If they want to really be killing it all around on the environmental front, we would like to seem them  utilize more ecologically attuned practices in the manufacturing process, join 1% FTP, hire a sustainability director, and  source renewable energy.

HOLDEN

Holden has a company-wide eco infused ethos that is genuine and is backed up by their product offerings and eco-innovations. As taken from their 2011 product catalog, “We’re proud to call ourselves pioneers of the eco outerwear niche- every single Holden product is made with sustainability in mind.   Our company ethos reflects a dedication to timeless design, excellent fabrication, and respect for the environment.    It’s one thing to call yourself an eco pioneer, it’s another to have something to show for it, and Holden can back it up.   “In 2005 Holden released a ground-breaking new hemp-fiber outerwear fabric that was highly waterproof and much more environmentally friendly than the polyester and nylon fabrics on the market at the time.   Since that time Holden has continued to push forward and find the best options for a better way to operate a responsible business.    Holden also has a well deserved reputation for quality and with their timeless designs, their outerwear can be used heavily for many seasons which earns them extra eco-points.

Our Take:   Good job Holden.

IPATH

Since day one, Ipath has been known for incorporating hemp, organic cotton, and natural, durable rubber in the construction of their shoes.   They describe themselves as “constantly striving to make the best products possible while reducing our impact on the environment. Hemp, organic cotton and similar materials have always been a part of the IPATH program.   As part of our ongoing commitment to our planet, we have taken large steps to improve overall quality and fit of our footwear. I’m not exactly sure how the fit part factors in to the enviro equation, but they have been pushing earth friendly materials and durability for days and say “It is our goal to promote sustainable business practices while at the same time remaining true to our skateboard roots. 

Efforts include;

They use high grade rubber which withstands the pressures of skateboarding and grips better than standard rubber.   More durability means fewer shoes consumed.
They use high quality hemp in many of their shoes.
All of IPATH’s suede and leathers come from factories that produce leather goods in a manner that is as eco-conscious as possible for producing leather.
All of their cupsole sneakers use water based glues which release fewer pollutants into the air and water.
All IPATH shoe boxes are made from post consumer paper and use soy based inks

Many IPATH t-shirts and sweatshirts are made using organic cotton or recycled materials (old water bottles)

IPath supports the organizations SaveNature.org, Stoked, and Nibwaakaawin.

Our Take: The image and intent has been there since the beginning and they have always done a good job of not limiting their eco-consciousness to just one product line.   In terms of overall environmental efforts, their fabrics and production seem to be the extent of it.

MERVIN

Mervin is run by a full time staff of wizards who use their sorcery and wisdom for creating snowboards that both  ride incredibly well and that have the smallest environmental impact possible.   Their site boastfully claims ˜The World’s Most Environmental Snowboard Factory!’   and we’re not saying they’re wrong.

The magicians behind banana camber and magne-traction have also created BEANS, a castor bean based top sheet material that replaces oil-based top sheets that are far from biodegradable and have been the industry norm since the first time that neon was cool.

Their environmental division goes all the way to the top of the company, with co-founder Mike Olson co-heading it.

They have their own forest full of super fast growing trees that they harvest for their wood cores.

They use the safest epoxy resin systems available, with minimal VOC’s

They use no solvents in the factory, but instead use citrus based cleaners

They use sublimates rather than silkscreens for their graphics.

The sublimation process eliminates the need for the super toxic automotive lacquer gloss coats that you see on other shiny snowboard topsheets

The sublimation process allows them to recycle excess base material whereas it is not possible to recycle base material that has silkscreen inks on it.

They run a biodiesel co-op with a filling station next to their factory!!

Their factory is heated with biodiesel

All electricity used by the factory is green power specially contracted from the local PUD.

They recycle all scrap manufacturing materials possible

They recycle all of the scrap wood possible, and what cannot be recycled is turned into a wood dust which is used as an additive in composting soil.

They utilize a finger joint system which allows them to connect odd sized scraps of wood which normally would have been thrown out into usable sizes of wood, thus cutting down on waste.

Everything is built in the US, in Sequim Washington.

They have been introducing basalt volcanic fibers into their lines

They are working ˜Columbian Gold’ eco wood into many of their boards, which has ultra light naturally long fibers from a fast growing wood, ideal for making snappy, strong snowboards.

Our take: Mervin is rad.   Eco innovations galore, implemented across their product lines and in their production processes.   Things they are missing include a 1% For The Planet commitment, and/or a philanthropic arm, but still rad though.   Three thumbs up, they are freaky good.

NIKE

Founded on innovation, Nike has taken this mantra and applied it to their environmental practices.   Always striving to be at the head of the pack, Nike has pushed environmental initiatives rather than dragging their heels.   Some of their programs and accomplishments follow;

Through their Nike Grind  program, they have collected over 25 million shoes and counting and have repurposed them into athletic playing surfaces.

They have established their Considered Design department, which works towards their goal of a closed loop production cycle.   ˜It all comes back to our vision of a closed-loop business “ where waste at different stages of our operations, from our contract factories to transportation and eventually our products at the end of their life, can be recycled “ as much of it as possible back into new Nike products.

Nike has developed an Environmental Index which measures the environmental impact of a product at each stage of its lifecycle and through many different lenses (water use, land use, energy use, waste products, etc.).

Perhaps most impressively, Nike has taken additional steps to amplify their environmental efforts by sharing their best practices and advancements with the rest of the industry.   Nike has worked to make their supply chain information available to the rest of the industry and through collaboration with the nonprofit organization Creative Commons, they have created the GreenXChange which defines itself as “A platform for the sharing of patents, intellectual capital, and intellectual property, to spur innovation and increase sustainability.    They have also worked to form the Sustainable Apparel Coalition which reaches beyond the snow/skate/surf industries and into all apparel companies.

Nike might not be the first company that you think of when you think of environmentalism, but their actions on this front deserve some big ups and given the size and influence of the company on the global level, their environmental initiatives may be some of the most impactful.

Our take: Nike is on it.   Closing the production loop, working along their supply chain, sharing best practices with the rest of the industry, trimming waste, cutting out toxic chemicals, they are doing a lot of good work.   If one can look past the whole ˜driver of globalization and all that goes along with that then Nike really is an environmentally proactive company.

OCEAN MINDED

Ocean Minded takes the surfer’s obligation to the ocean seriously.   Their love for the natural environment shines through in everything that they do, from their use of recycled, recyclable, and sustainable materials throughout their product line, to their continued organization of beach cleanups around the world.   They live and operate with the realization that ˜everything ends up in the ocean eventually and act accordingly, producing fewer toxins and less waste.

Their mission is “To become the global leader in sustainable lifestyle footwear, apparel and accessories whilst ensuring that the four pillars of the Ocean Minded brand “ Quality, Authenticity, Responsibility and Community “ resonate throughout our company, products, associates and actions.  And they realize that “as both a corporation and a group of individuals, it is essential to Live, Protect and Respect our environment. 

Ocean Minded has partnerships with environmental nonprofits The Surfrider Foundation as well as the Conservation Alliance.

Be kept up to date on Ocean Minded’s ongoing environmental efforts and see if you can get in on a beach clean up by clicking here.

Our take:   Ocean Minded’s commitment to the natural environment is true and their use of sustainable materials throughout their product line is commendable.   They do good work to raise awareness of ocean issues and work proactively to curb ocean pollution.

PATAGONIA

The tally of programs that Patagonia has implemented in order to be a more faithful steward of the planet is nothing short of impressive.   Their commitment to the core is evident in everything they do, and they do a lot.   Patagonia consistently leads the pack in environmental initiatives and their programs are targeted, effective, and exemplary.   If you want to know what an organization that cares about the environment should be doing, check out Patagonia.

To most companies, having a recycling program means separating cans, paper and glass from the trash.   At Patagonia they certainly embrace the traditional sense of recycling, but they also recognize that in order to make a profound impact, recycling needs to be thought of more as the name itself suggests ¦re-cycling.   What once was waste must in the future be the feedstock for new products, making the production process more cyclical than linear.

Enter their Common Threads Initiative, which works to close the loop of the production process by turning used garments into fresh new ones.   From fall 2011 on, all Patagonia clothes will be completely recyclable.   Patagonia offers recycle bins in their retail stores as well as an address customers can mail their used goods to.   Patagonia will either refurbish the items and find a new happy home for them, or if the product is completely used up, they will turn it into the raw material for a new product.

Another way in which Patagonia is contributing to the evolution of business is through its Footprint Chronicles, which tracks the lifecycle of a product from conception through to Common Threads Recycling.   By tracking and measuring the environmental impact of a product through the various stages of its life, the company is able to take more effective steps in reducing the impact of that product.

Realizing the scalability and potential impact of the Footprint Chronicles, Patagonia has worked in conjunction with other industry trendsetters in order to develop the Outdoor Industry Association’s Eco Index.   Furthering these efforts beyond the outdoor industry, they have applied the same theory to the creation of the Sustainable Apparel Coalition.

Patagonia has also been a founding member of both the Textile Exchange and the Conservation Alliance.   The Textile Exchange, which started with the name the Organic Exchange, is a nonprofit group that was formed in 2002 to drive global sales of organic cotton apparel and home textile products. The group continues to promote organic cotton (an estimated $4.3 billion worth in 2010), but has expanded its role to also include all bio-based, organic and recycled fibers.

The Conservation Alliance was begun in 1989 to encourage other companies in the outdoor industry to give money to environmental organizations and to become more involved in environmental work.   To date it has contributed $9.5 million to environmental organizations at the grassroots level.

Patagonia has also set aside 173,000 acres in Chilean Patagonia for conservation purposes.

All Patagonia factories are bluesign certified.

Patagonia has initiated their Our Common Waters program and their Gulf Crisis Response.

Patagonia shares the adventures and passions of their employees in their  enviro blog The Cleanest Line

Our Take:   If you are looking for a model environmental company, then look to Patagonia.   Their efforts embrace every possible aspect of their business and they are responsible for countless innovations, organizations, programs, and initiatives that all serve to lessen their impact and the impact of anyone they can influence.   They are the best.

QUICKSILVER

Quiksilver has a couple of pretty cool environmental initiatives going on, most notably the work of The Quiksilver Foundation which is “a non-profit organization committed to benefiting and enhancing the quality of life for communities of boardriders across the world by supporting environmental, educational, health and youth-related projects. 

Quiksilver has hired a Director of Sustainability

Quiksilver was instrumental in starting The Sustainability Collective.   A great article on what the Sustainability Collective is can be found here;

Most recently Quiksilver gave to Protect Our Winters in support of their Hot Planet/ Cool Athletes educational campaign which brings pro shredders into high school classrooms to connect with kids about environmental issues through a multimedia presentation.

Other donations/ collaborations include their 10 for Ten project which was created in honor of Quiksilver rider Kelly Slater’s 10 ASP World Surfing Championships, in which they gave a total of $100,000 to ten different nonprofits chosen by the champ.

In addition to the work done by The Quiksilver Foundation, Quiksilver is actively working on trimming their carbon footprint through smarter and more efficient distribution processes.   A fleet of trucks run off of liquefied natural gas which has lower carbon emissions than traditional gasoline, while other efforts are targeted at minimizing the amount of trips necessary for them to fulfill shipments to retailers.

Our Take: It’s dope they hired a Director of Sustainability and the Quiksilver Foundation has been very active in supporting environmental efforts.   They are a very big organization and so they do have a lot to work with and it’s great to see some of those resources going in the right direction.   As always, they could be implementing more sustainable materials across their product lines and working to close the loop on production processes.   Their efforts, while certainly commendable, are an extension of the company and don’t reach the core of what they do.   They are still efforts though.

REEF

The Reef Redemption Program is, in their own words “the Reef brand’s commitment to employing what we believe to be environmentally conscious and socially responsible business practices.    They focus their efforts on three aspects; a product series, what they term ˜their culture of giving’, and in-house efforts.

Our take: Claims are vague and their eco-products make up a very small portion of their product offering.   Seems more focused towards marketing than making a difference.

SANUK

Sanuk’s environmental efforts are focused around the R.A.S.T.A Project- Recycled and Sustainable Trade Alliance headed up by Sanuk pro surfer Dave Rastovich.   The project focuses their efforts on sourcing sustainable materials, primarily organic hemp, natural cork and latex which can be harvested from the trees without  killing the tree.   They also use recycled tires which are sourced within 100 miles of their factories in China.   The R.A.S.T.A Project sandals are shipped in bags made from a biodegradable plastic that uses corn as the major feedstock, making them biodegradable.   The shoes are also designed with an eye to style and longevity as well so that you can look good for days.

Our take: It would be nice if they did more to introduce sustainable materials in to the entirety of their product line.   Their environmental efforts seem to be focused solely on the R.A.S.T.A Project and therefore there is vast room for improvement in the rest of the organization.   They could start by hiring a Sustainability Director.

SATORI MOVEMENT

One look at anything the Satori Movement  does, whether it be their clothes or their website, and it is easy to tell that the environment means something special to them.   Beyond the image, Satori goes to great lengths to incorporate as many earth friendly materials as possible in their clothes and wheels.

Satori also takes it a step beyond the standard rasta-hippy fabrics  and styling, with their ingenious new Re-Life wheels series.   The Re-Life   wheels are pure brilliance and earn major points in our book.

The Re-Life process starts with Satori collecting old wheels from shops, customers, whoever has some skated out wheels that are 44mm+ and 95a and up.   When they get back to the Satori world headquarters, the wheels are cleaned and cut down into a standard sized block.   Brand new Satori urethane is then applied over the top of this block, creating a wheel that skates just like new but incorporates up to 70% post consumer recycled material.   This process cuts down greatly on the waste stream of urethane, which is difficult to impossible to melt down, and would otherwise sit in a landfill for many thousands of years.

Want to send your wheels in?   We’ll take them from you here at our shop, or if you are already sending some returns back to us, throw in some old wheels (make sure they don’t dirty up anything that’s clean).   We’ll make some notes on your customer account to hook you up with some extra stickers on your next order.   Or you can send them direct to Satori at; Satori Wheels 2216 McKinleyville Ave.   McKinleyville, CA 95519.

Satori also utilizes what they dub EcoThane, a soy based alternative to traditional skate wheel composition.

Our Take: Their EcoThane and Re-Life innovations are the stuff that change is made out of.   They have incorporated eco friendly materials across their entire product line, not just limiting it to one eco-specific line.   Of course, there is always room for improvement and they don’t seem to support any environmental organizations.   Overall though they are doing their thing and doing it well.

SMITH OPTICS

Sunglasses are one of those products that don’t have a readily available eco-alternative.   With clothes, a manufacturer can swap out cotton for organic cotton, or bamboo viscose, or hemp.   With sunglasses, they can’t exactly swap out the mystery plastic they are made out of for wood or plant stocks.

Which is why it’s a good thing they have some smart people working over at Smith Optics, because they were able to develop their own eco friendlier material to use in their frames that they call Rilsan Clear.

Rilsan Clear is over 53% bio-based and is derived from non-genetically modified castor beans.

Frames that utilize Rilsan Clear are also shipped in Forest Stewardship Council certified packaging and come with a storage bag made from coconut fibers.

Our Take: Rilsan Clear shows some serious commitment to developing, testing, and implementing a new bio-based material.   With such a willingness to dedicate this much research time and company resources to developing a more environmentally friendly product, we would think that their efforts would extend through more parts of their company.   The intent is there, the effort is there, there just doesn’t seem to be any other environmental actions to show for it.   No environmental outreach arm, no enviro blog, no philanthropy, at least not that we can tell.   Smith is in a prime position to step up and make themselves known as being at the forefront of the sunglass and goggle makers in terms of being green, but they don’t seem to be pressing the issue too much.   Press the issue.   Even if it’s not the entirety or even the bulk of their image, it’s possible these days to be eco friendly without being pigeonholed as the granola company.

SOLE TECHNOLOGY

Sole Technology, which is the parent company of etnies, eS, emerica, thirtytwo, and Altamont apparel has been doing some serious work on the environmental front as of late.   Led by CEO Pierre André Senizergues, who recently co-directed the environmental documentary ˜The Eleventh Hour with Leonardo Di Caprio, their environmental efforts have gone through the roof.   Check below for the laundry list of innovations, initiatives, and actions that they have taken to make their company a leader in the sustainability world as well as in the footwear and apparel world.   It is truly impressive.

The etnies ˜Buy A Shoe, Plant a Tree Program aims to plant 35,000 trees in a Costa Rican bio-reserve working in tandem with the local indigenous population to restore a section of previously decimated rainforest.

They hired the first ever Environmental Affairs Manager in the action sports industry

In 2008 the company conducted an eco-audit, looking at every angle with a strong focus on water usage, waste and consumption and carbon emissions

They  tracks their emissions, and aim to be carbon neutral by 2020.

The company was able to reduce their carbon emissions by 14 percent from 2007 to 2010.

They installed an extensive 612 solar panel system across the entirety of their headquarters roof.

STI Fusion technology- By fusing together the upper, midsole, and outsole of a shoe, this process reduces the use of adhesives, energy input, and their associated carbon emissions.

Formed the Blue Bin Brigade, an internal committee whose goal is to increase awareness about the environment and find eco-friendly ways of conducting business in all aspects of the company.

Our take: Freakin’ awesome.   They are pushing the boundaries of what is expected of an action sports company and are making a real impact, while inspiring others.   To critique them, they could be using more environmentally friendly materials throughout their product lines and be looking at ways to close the production cycle through reuse and recycle of their products.

VENTURE SNOWBOARDS

Venture introduces themselves on their website saying “We’ve had a deep rooted enviro ethic from our very beginnings in 1999. These green leanings aren’t a marketing gimmick – they’re just part of who we are…    They continue with  “It seems only natural that we should strive to protect the wild places that inspire us. That’s why Venture has a dual focus: to improve the quality and performance of our boards while minimizing environmental impact.    We like the sound of that.

What they do to back up their claims:

Venture’s walk of their talk started on day one when they created their very first prototype from Forest Stewardship Council certified wood.   Use of FSC certified wood continues to this day, as FSC certified ash and poplar from Mississippi are used for their cores.

Other enviro initiatives include;

In 2004 they converted their entire operation to wind power

They are a member of 1% For The Planet

Venture has initiated a comprehensive recycling program within their organization

They experiment with low impact materials, and materials sourced within the US.   Sourcing chemical products from within the US ensures that environmental regulations are followed.

Plastics and base material from Ohio

Epoxy from California

Venture has implemented what is known as a lean business model.   Lisa Branner, who started the company with her husband in 1999, goes in to more depth on the importance of a more lean business model in an Earth Day interview with Transworld Business “Initially it was about using more environmentally friendly materials, but now our thinking focuses largely on efficiency and making our operation as lean as possible.    As an example, she notes that “rather than using a single colorway for the bases, ours are random color combinations so we can swap the spare parts from one base with those from another and all the base materials get used.    A lean business equates to less waste, more energy conserved, and overall less impact

Design plans on their new production facility in Silverton Colorado include many eco friendly features.   Passive and active solar will help to conserve energy usage while materials used will be sustainable, recycled, and reclaimed throughout.

Our take: Venture’s heart has been in the right place from the beginning and this does show in their actions, however, we would like to see more eco-innovations from them, more outreach, and for them to hire a Sustainability Director in order for us to be super hyped on their environmental efforts.

VOLCOM

Volcom was one of the first in the action sports industry to establish a Department of Sustainability and Corporate and Social Responsibility and name a head to that post.

Volcom was also instrumental in starting The Sustainability Collective, an effort for to make sustainability endeavors as efficient as possible across the action sports industry.   Founded in 2010, TSC+ aims to “Empower the Action Sports Industry to be sustainability leaders and to forge a clear path to truly sustainable and responsible business. 

Volcom breaks their environmental efforts into what they call a 3+1 approach where they focus on; Product, Events, In-House Operations + Outreach.

How it breaks down;

Product:

Their eco-line   V-cological goes a step beyond incorporating more earth friendly materials and production methods and also donates 1% of sales of the line to environmental nonprofits through 1%For The Planet.

As they put it, “By utilizing sustainable alternatives like 100% certified organic cotton, hemp, vegetable dyes, organic stains and other low impact production methods, the Volcom V.Co-Logical series incorporates progressive Volcom styling with an environmentally clear conscience. In addition, the Volcom V.Co-Logical series has teamed up with 1% For The Planet to set up a program where 1% of sales of the series will be donated to environmental causes through their organization. 

Events:

Volcom recognizes the potential for events to have a positive impact and are working towards making their events a good time for a good cause.   Using this year’s Volcom Pipe Pro as an example, Director of Sustainability Derek Sabori outlines ; “We worked with a local, 3rd party sustainability group to help us manage our footprint. To the contestants and staff, we handed out totes made from last year’s vinyl banners, reusable chopsticks and Pipe Pro/MIZU water bottles. We also had bulk water stations, a solar expo and natural foods & snacks on hand.   While there, we teamed up with the Boys & Girls Club of Hawaii for volunteer time with Coco Ho, we hiked with the North Shore Community Land Trust and also spoke to the kids at Sunset Elementary about corporate social responsibility. 

In-house:

Volcom has always been about putting the passion and creativity of those involved in their company towards positive ends, and the same is true with their environmental movement.   The same credo embodied in Youth Against the Establishment has given rise to the V. Co-logical Society, a group of Volcom employees who have taken to task making the company work in ecologically smarter ways. “We’re stepping up our recycling program big time and we’re constantly pushing employees to operate more efficiently. We’ve put a ban on single use plastic water bottles and our V.Co-logical Society – a group of employees that are committed to helping the cause and empowering others to do the same “ is always busy crafting up the next thing. 

Outreach:

Volcom recently made a major push in support of L.E.A.F- Leaders in Environmental Action Films to put on a contest amongst California High Schoolers to see who could create the best film short with an environmental message.    They have also been focusing efforts on their ˜Give Back’ campaign, partnering with Boys and Girls Clubs.

Check out Volcom’s environmental efforts at their blog newfuture.volcom.com

All quotes and resources are from:

http://business.transworld.net/61621/features/saving-the-world-with-volcoms-new-future-program

Our Take:   Volcom is doing the most for any company that isn’t founded on an environmental commitment.   Hiring a Director of Sustainability and embracing environmentalism going forward puts Volcom in a good spot to push it’s competitors in this area.   Of course they could introduce more environmentally friendly materials across their entire product line, not just V. Co Logical and they could make the entire company a 1% For The Planet member, but they still get props from us for being rad and putting their radness to work on the eco front.