Our goal is to be a model environmentally sustainable and socially responsible company. Tactics sells gear to be used outside and when we’re not in the shop, we’re out surfing a local Oregon break, skating the streets of Eugene, or trekking through the backcountry in search of unspoiled powder. Other times the journey starts in the easy chair for the mechanical ride up Bachelor, Willamette, Hoodoo, Hood, or maybe Whistler or Baker if we can get away. Whatever the trip, the experience is one in which we seek fresh air and a connection to the elements one can never get inside a building. We believe that this privilege carries an obligation to help ensure that our children share the same experience. We also believe that it is important to help those less fortunate gain access to the outdoor locations so many of us take for granted.

Unfortunately, the reality check in selling cool gear is that almost everything we sell pollutes and in some way contributes to the destruction of our natural environment. Depressing as this may be, the answer is not to give up. For us, that means constantly searching for manufacturers who are working to be socially and environmentally responsible, and who will make gear that will last as long as possible. It also means little things like the fact that your order may arrive in a box that has survived prior missions. If it does, we hope you will take some pride in knowing that your order with Tactics contributed to our constant effort to consume the smallest amount of natural resources possible.

What We Do

Most of the earth’s natural systems and biodiversity are in a steady state of decline. Solutions to our environmental crisis must be multi-faceted and driven not only by a change in our personal choices and habits, but also by a shift in our economy and the underlying businesses that are the engine of our economic systems. Sustainability is the key concept that needs to become the heart of the relationship between the consumer and businesses. We care about what the world will look like seven generations from now. We hope to encourage sustainability in the broadest sense and seek to operate our business in a sustainable manner.